Personalize: the product that speaks

Personalize

In the previous article dedicated to Personalize (which you can find here), we shared how personalized furniture can tell the story and express the identity of any company, becoming a tangible extension that communicates through fabrics, colors, prints, and embroidery. Now, this concept can be elevated with a new level of product communication, making it interactive for the user.

Personalized promotional furniture allows companies to stand out in the market and leave a strong impression on users through a completely innovative strategy. With Personalize, Punto Piuma Home enables brands to print or embroider logos and custom designs on catalog products (and beyond), turning them into furniture elements capable of both communicating and delivering engaging experiences.

A new voice for brands

When brands are given the freedom to choose any creative design to feature on Punto Piuma Home products, new forms of communication emerge. These can convey the brand’s messages and identity even more distinctively, enabling companies to use personalized furniture as a tool for promoting their business.



One of the strengths of Personalize lies in the versatility of the products, which can be adapted to a wide range of indoor and outdoor contexts, such as:

Customizing your furniture creates an instantly recognizable element, increasing brand visibility and leaving a lasting impression on users. But how can you engage users and make them an active part of your communication strategy while simultaneously helping them learn more about your brand and its offerings?

By incorporating an interactive element into the product, allowing users to experience an immersive journey into the brand's communication universe. Examples include printing a QR code on the product's surface or turning your logo into a marker that, when scanned, launches dynamic content such as a video or a webpage on the user’s device.


360-Degree Custom Furniture

Punto Piuma Home products can be customized in shape, fabric, and print, offering the opportunity to furnish spaces in a unique way tailored to the needs of any brand, event, or scenario. This service is available for a wide selection of models in the Personalize catalog. If you can’t find the perfect product for your needs, we can create custom shapes and design tailored projects.

If you haven’t already read the previous article or explored the Personalize catalog on our website, here’s how easy it is to customize Punto Piuma Home products:

  •    Choose the model and dimensions of the product you want to customize.    

  •    Decide on the type of customization, such as printing or embroidery.    

  •    Send us your design or request a custom creation from us. 

  •    Receive your personalized furniture and let it tell your brand’s story.


Change the way you communicate with a strategy that combines traditional craftsmanship and expertise with innovation and interactivity. With Personalize, the product speaks for itself.